將於2022年7月17日舉行的「第四十屆香港電影金像奬」正在如火如荼籌備當中。「香港電影金像奬協會」（大會）今天（18日）公布本屆主題為「金像四十 不惑如初」，同時發布本屆大會宣傳海報圖樣。踏入四十而不惑之年，大會特別邀請了與金像奬一起成長的著名美術指導張叔平為大會設計標誌及海報(附圖)。
張叔平是「金像奬」的常客，自第二屆憑《烈火青春》（1982）及《難兄難弟》（1982）兩部電影首次獲得提名、第四屆憑《似水流年》 （1984）得獎，過去三十九屆共提名55次，獲獎18次，是金像奬歷史上的紀錄保持者，由他操刀為四十盛年的金像奬設計官方海報肯定是不二的人選。
對電影業界而言，金像奬有著特殊且非凡的意義，代表了行內人士的肯定，極具鼓勵作用。當張叔平收到金像奬協會的邀請要為大會設計海報，他感到榮幸又開心，尤其這些年來他一直跟著香港電影和金像奬一起成長。
由構思到成品，張叔平花了大概兩星期時間，最終定案的版本是一個他認為「既playful又能傳達訊息」的設計。海報以紅色作主色，襯托黑色的金像女神及電影菲林反白效果的設計文字。以往線條硬朗筆挺的金像女神，搖身一變化身慈眉善目、線條婀娜的女神，她手上捧著一夥迸發著光芒的明珠，彷彿有一種身處大宇宙的出世感覺。
「香港電影現在處於低潮，但同時又有很多新導演湧現，我將金像奬女神手上的明珠放在心的中央位置，希望香港電影可以像昔日那樣迸發更多光芒；而且明珠的表面上藏了哈哈笑的笑容，這是一個很playful的設計，我寄望大家盡量拍多些電影，將香港電影帶到外面，再次發光發熱。」
除了借用明珠的反光線作為哈哈笑的笑容，金像女神的髮線更低調地勾勒了代表香港精神的獅子山輪廓，隱藏了創作者對香港的關愛。
香港電影金像奬協會董事局對於能邀請到張叔平為第40屆金像奬設計大會海報感到非常雀躍，認為在電影巿道面對如此困境的當下，他設計的海報帶出強烈的正能量，希望能跟香港業界及香港巿民一起砥礪前行，同步向前。
「第四十屆香港電影金像奬」的資助機構為創意香港及電影發展基金，大會指定電視台及電視製作伙伴ViuTV及MakerVille，大會指定香水、化妝及護膚品贊助商法國嬌蘭，以及場地贊助億京發展及策劃有限公司。
The 40th Hong Kong Film Awards Presentation Ceremony will take place on July 17, 2022, and its preparations are in full swing. Running to the event, Hong Kong Film Awards Association (HKFAA) today announced the theme of this year “At 40 We Bloom” and released the official poster. Stepping into the 40th year, HKFAA has specially invited renowned art director William CHANG Suk-Ping (William Chang), who has grown up with the Hong Kong Film Awards, to design this year’s logo and poster.
William CHANG is a regular at the Hong Kong Film Awards. After being nominated for his films Nomad《烈火青春》and It Takes Two《難兄難弟》in 1982 at the 2nd Hong Kong Film Awards, he received his first trophy for Home Coming 《似水流年》in 1984 at the 4th Hong Kong Film Awards. He has been nominated 55 times, and won 18 times during the past 39 years. He is the record holder for receiving the most awards in the history of the Hong Kong Film Awards, which makes him the ideal candidate for designing the 40th anniversary poster this year.
The Hong Kong Film Awards carries a special and unique meaning for the movie industry as it represents recognitions of industry players and brings with encouraging impact. When William Chang received HKFAA’s invitation to design the poster for the 40th Hong Kong Film Awards, he felt honoured and excited, since he has been growing up with the Hong Kong film industry and the Hong Kong Film Awards.
From brainstorming ideas to creating the design, William Chang has spent around 2 weeks to complete the final product, which he deems “a playful design that gets the message across.” The colour palette of the poster is dominated by red to accentuate the statue of Hong Kong Film Awards which is painted in black and the design of the white font inspired by the reverse printing of film. In Chang’s design, the goddess of the Hong Kong Film Awards statue, used to be framed by clearly defined strokes, is transformed into an elegant goddess, appearing gracefully poised as she holds a sparkling pearl in her hand, creating an ethereal and otherworldly vision.
“The Hong Kong movie industry is at its low ebb now, but a wave of new directors has emerged at the same time. I placed the shimmering pearl at the center of the poster, in hopes that the Hong Kong film industry will regain its past glory. Smiley faces hidden on the surface on the pearl is a playful design. I sincerely hope that Hong Kong filmmakers can produce more films, release them to the rest of the world and bloom once again.”
Other than adding smiley faces on the reflections of the pearl, the goddess’ forehead hairline subtly defines the contours of Lion Rock Hill which is a symbol of Hong Kong spirit to convey the artist’s love for Hong Kong.
The Board of Directors of Hong Kong Film Awards Association is excited to have invited William Chang to design the poster for the 40th Hong Kong Film Awards. As the local film industry is facing difficult times now, the Board believes that Chang’s poster radiates positive energy, in hopes of steering the industry forward and forging ahead with Hong Kong people.
The 40th Hong Kong Film Awards is supported by Financial Supporter “Create Hong Kong” and “The Film Development Fund”; Official TV Production Partner and Broadcaster “ViuTV” and “MakerVille”; Official Sponsor of Fragrances, Makeup and Skincare “Guerlain”, and Venue Sponsor “Billion Development and Project Management Ltd”.
如有任何垂詢，歡迎賜電 (852) 2367 7892
Please call (852) 2367 7892 for any further information
The Hong Kong Film Awards Association
香港電影金像獎協會
2022年05月18日
